Is TikTok the Right Platform for your Business?

Are you looking to expand your business into the trending social media platform, TikTok?

Social media is a great platform for businesses that need to engage more of their local audience and create brand awareness. TikTok can provide a demographic that might be interested in your products and services.

But is it the right platform for you?

Here are some things to think about before signing your company up for a Brand Account on TikTok.

 

Is It the Right Strategy?

TikTok might not be a good fit for every business. It's important to understand what TikTok offers and if it can aid you in implementing your marketing strategy.

Tiktok is very popular among the younger generation, but if your brand isn't targeting that specific demographic then it's pointless to use it. You will have trouble connecting with users here, so you should focus on another social media site where people of all ages are active instead.

While many businesses have found success using TikTok, others haven't been as lucky. Some companies aren't sure how to take advantage of their capabilities while others simply don't get the results they were expecting from their investment in a Brand Account.

To decide whether or not TikTok is right for your business, look at what it offers and compare that to your marketing goals.

 

What Tiktok Offers?

TikTok has many great features that can help you connect with customers and give them a fun experience.

The following are some of the options it provides:

• The video platform allows brands to host ads and contests, creating excitement around their products or services.
• Marketers can also run global (country-wide) or local (geo-targeted) campaigns across TikTok's 100 million active users every day!

For businesses looking to reach out to more customers - especially those in Asia - this is an effective way to do so. It may not be as popular as social media sites like Facebook or Twitter, but it's a growing platform that can help you get started.

 

What Does It Cost?

TikTok is free, so you don't have to worry about any costs if your business decides to use it. You can advertise on TikTok for free or host contests and giveaways without spending money.

Of course, some paid features might require a monthly fee - usually between $25-$200/month depending on the service - but the basic account options are all free of cost.

 

Evaluating Your Marketing Goals

One way to decide whether Tiktok is right for your company is by evaluating what you want from your marketing efforts.

Ask yourself these questions:

• How much time do you have available to devote to your social media campaign?
• Do you want something that requires regular attention or are you hoping for a set-and-forget option?
• Do you just want exposure or do you have an actual sales goal in mind?
• Do these features interest you?
• How important is reaching new customers versus engaging with them on social media?

Once you decide on these, you can find out what TikTok has to offer and determine whether it will meet your requirements.

If engagement is more relevant, choose a platform where people of all ages are active - like Facebook.

If your goals are to use social media as a way to increase sales or engage with customers who belong to a specific demographic, TikTok might be one of the most competitive platforms you want to use.

 

In the end, it comes down to what you hope to achieve from your marketing/sales efforts.