Email Marketing is Alive!

Email marketing is attracting potential customers more than ever before. The reason is that approx. 90% of people check their emails daily.

Marketers find email marketing still effective and can make it even more result-oriented with the right strategy.

 

Easy Access by the Potential Customers

Emails are accessed on mobile phones, and that's the best reason why email is considered one of the top strategies in the marketing industry. You see, instant access by your potential customer to your email is amazing, unlike other marketing methods.

 

You can use Personal Subject Lines

Since you have detailed information about your potential customer, you can address them personally and make a connection from the very start.

You can utilize different techniques to keep your reader hooked till the last line using emojis, tag lines, and hitting at their pain points.

Most of our professional matters are resolved over emails, and that's why you cannot just ignore how vital a part of our lives they have become.

 

Email Marketing drives Higher Conversion

Email marketing is not a recent phenomenon. It has been in use for a long time and will remain so. It aids in boosting your conversion rate hence generating a high ROI.

You can grab your audience's attention enough with an email marketing campaign to make them sign up for a page, buy your course, or visit your post/blog.

Being one of the most effective marketing campaigns, email marketing is also trusted by most as there are fewer chances of scams.

 

Email Marketing works better than Social Media

An interesting fact about email marketing is that it reaches its target audience, unlike other marketing methods.

For instance, an email is directed to a potential client's email, and it reaches the inbox 90% of the time. However, a social media ad might not reach as many as intended. Some of your potential customers might not use the app where you try to reach them, so your social media marketing might not generate a good conversion rate.

For example, a Facebook post might reach only a few because others did not spend enough time on it to reach your post.

 

Lastly,

If you use email marketing with proper techniques, it can do wonders for your business.

However, if you do not plan and design it strategically, for example, using outdated templates, poor email design, boring emails, and impersonal subject lines, it will do you more harm than good.