Best Days and Time to Post on Social Media platforms
You've spent hours (or months) researching, brainstorming, creating, editing, and polishing this new post (or campaign), and it's finally time to share it with the world. But When is the optimal time to share it across your social media platforms?
You see, social media may appear to be a place where you can freely express yourself about whatever is on your mind and whenever the mood strikes. Businesses, on the other hand, must adopt a more strategic mindset.
There's always a right day, time, and strategy for posting your social media content to maximize its reach to your potential target audience.
Several factors come into play- Your target audience's demographics, behavior patterns, time zones, the service/product offered by your business, as well as the industry in which you operate, all have a significant impact. Publishing during periods of high traffic increases your chances of capturing your audience's fleeting attention. However, hold your horses!
When is the best time to post?
Are all hours and minutes, in the algorithm's estimation, equal? Well, that's not the case. Here's a quick summary of what we discovered!
Tuesday, Wednesday, and Friday from 9 a.m. to 1 p.m. on Facebook
On average, the best time to post on Facebook is around 9 a.m. for maximum visibility, as people are just getting started with their work and are more likely to be online.
Tuesday between 9 a.m. and 3 p.m.; Wednesday between 9 a.m. and 11 a.m.
Because many consumers rely on Twitter for news, updates, and current events, engagement rates remain consistent throughout the week.
Tuesday and Wednesday mornings and afternoons, however, are the busiest times for that engagement.
Tuesday through Thursday, between 9 a.m. and 12 p.m.
Since LinkedIn is a business and career-focused platform, the workweek is when the most engagement occurs. Tuesday through Thursday, according to Sprout Special, are the best days.
Monday through Friday 11 a.m to 2 p.m.
Instagram is an excellent platform for brands to experiment with their content: use high-quality photos to reinforce your visual identity or showcase your brand's graphic design efforts by showcasing infographics and data reports you've created.
TikTok
Tuesday 7 AM., Thursday 10 AM., Friday 5 AM
Being one of the most fun and entertaining apps that have a huge market, TikTok is the coolest platform to engage with your audience. However, for maximum engagement, above mentioned are the best days and times to post on TikTok according to Hootsuite.
Lastly, although these timings have proven to be helpful, it’s also absolutely vital to measure and analyze your own sales/ marketing data to see what’s working and what’s not.