7 Tips & Tools for Social Media Management
Has your business set up a social media channel but aren't quite sure how to use it? Well, first things first. Get organized - it starts with a planner! It's important not to let social media overwhelm you.
Start by getting organized and setting some SMART goals. Having a social media planner can help you map out your content and keep track of important dates. When it comes to managing social media profiles, it's important to have a plan of action.
There are many different platforms, each with its own features and functions, which can make things difficult if you don't know where to start!
Here are 7 tips and tools you can use to manage and grow your online presence.
1: Add Visual Content to the Mix- Use Images, Videos & GIFs.
Visual content is key when it comes to social media.
You see, visuals are processed 60,000 times faster in the brain than text. So including an eye-catching image with your post will help users understand it quickly and keep them engaged.
In fact, posts with visual content generate almost triple the engagement. If you want to set yourself apart from the rest of the crowd, use video, images, and GIFs in your posts.
It is a great way to break up long paragraphs of text and maintain your followers' attention. They can be useful in showing off your product or service in action too!
Tools to Design Images
Easy-to-use tools to design professional-looking images/posts without any experience!
Tools to Create Videos
Here are some great resources you can use for future videos!
Tools for Free Stock Photos/Videos
Looking for free creative assets to boost up your online presence? Here are the tools for free stock photos and videos.
2: Use a Social Media Management Tool
Want to stay on top of all your Social media marketing responsibilities? These tools are definitely going to help!
Hootsuite is one of the most popular and well-known SMM tools. It allows you to manage all of your social media accounts from one dashboard, schedule posts, measure analytics, and much more!
Using tools like these can help you grow and manage your brand presence online and is a great way to make the most out of your social media channels.
If you're looking for a more affordable option, Sprout Social is the one! It offers great features like scheduling posts, reporting, and managing team members.
Other options:
3: Curate Content that Adds Value
Address specific customer needs with curated content! This is the content that you haven't created yourself but found online and believe your followers would find useful and interesting. The great thing about curating content is that it can help you establish yourself as an authority in your industry while increasing your credibility. This in turn establishes trust which will reinforce your clients to look up your business more often.
Several tools are available that make it easy to find customer-focused content to share, including:
Feedly - makes it easy to collect and follow content from your favorite blogs, YouTube channels, tweets, RSS feeds, and publications.
ShareIt – aids in locating, curating, and directly sharing relevant content on your social media platforms.
Other options:
4: Create Content that is Unique & Relevant to your Brand
Creating content that is unique and significant to your brand is incredibly important for social media growth. A study shows that, as much as, 30% of consumers have stopped following a brand due to poor content.
So what makes good content?
To engage followers and get them to take action (Like, Comment, Share), post content that's relevant to your audience. Not just that, a content that educates as well as informs its audience is the one that generates conversion.
For example, if you're selling shoes on Facebook, don't just post about the latest trends in shoe fashion. Post about how wearing the right and comfy shoes can boost your confidence and uplift your mood.
Then go one step ahead and educate your audience on how they can feel better, prevent injuries and save money on doctor visits by choosing the right shoe!
5: Respond to Comments & Direct Messages
When people leave comments and send direct messages on social media profiles, make sure not to ignore them!
Building relationships with users is crucial for any social media manager and is the best way to gain trust and authority in an industry.
If you receive a message or see someone has commented on one of your posts, be sure to reach out and thank them. Do ask how you can help or if they have any questions about your products/services address them.
Below are some tools that can be your saviors when it comes to managing customer communication.
6: Create a "How To" Series
Create a series of posts or blogs on how-to's that are pertinent to both your industry and clients' interests. For example, if your social media offers content in the travel niche, you can create ‘how-to’s’ on different topics such as ‘how to set up a tent in 10 minutes', or ‘how to pack your travel bags’, etc.
People also love blog posts because they're quick and easy to read - making it easier for them to understand something new, which boosts engagement rates!
7: Encourage User Generated Content (UGC)
User-generated content is one of the best forms of content. You ask why?
It provides useful information while encouraging engagement and bolstering the customer/brand relationship.
Motivate users to post photos of themselves with your latest product, tag you in a funny meme, or create a review video.
Now, that's perfect because people will trust brand advocates more than spokespeople; they'll feel like they can relate to them since they're regular people.
So there you have it - Seven Essential Tips & Tools for Social Media Management.
Hopefully, this will help you take your social media profiles to the next level!